The world is currently experiencing one of the worst recessions in the history of modern times. For most businesses, a recession means less customers and less spending by existing customers, which means reduced turnover and diminished profits. However there are some businesses that actually perform better in these hard times. Companies that provide a product or service in the value category. People looking to reduce the amount of money they spend each month switch their purchases from more expensive alternatives to these cheaper options. For example, people start buying clothing from a clothing discount store instead of their favourite boutique.

Many of the large online dating companies in the USA and Europe have been reporting strong growth recently. While this may seem strange at first, it actually makes perfect sense. Online dating is relatively cheap when compared to the alternative of leaving the house and going out to meet people. So for anyone looking to save money, online dating becomes a much more attractive proposition.